This plant flourishes on the sunny hillsides of many regions in the world. It is so common that many people have passed it by without notice. It’s other common names immortelle, and everlasting refer to the “everlasting” yellow color of the flowers once they are dried out. The derivation of the Genus name, Helichyrsum points to a reverence the ancients had for this plant; Helios, Greek for Sun, and Chrysos for Gold. Famous for its exotic, spicy scent, many perfume makers use helichrysum in their products. The flowers and leaves of helichrysum plants have additional uses in traditional medicine in Europe.